The article examines the impact of digital technologies on the insurance market in the conditions of internetization, digitalization and individualization of the insurance business. The purpose of the study was to analyze the concept of digital insurance and the process of digitalization of the insurance market based on the practice of Russian and foreign insurers in promoting digital technologies, using general scientific approaches and research methods. Among the results of this research, the problems and prospects of further use of digital technologies in the insurance market were formulated. The authors conclude that the application of new technologies in the digital economy affects the insurance technology without changing its economic essence. In addition, the digitalization of insurance activities is followed by significant innovations that increase the efficiency of the former and the development of a new insurance programs.

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