The most important condition for increasing the economic viability of the economic entities of the industry is the presence of a competitive domestic breeding base. Analytics showed that at the present time there has been a significant weakening of it, which clearly demonstrates such tendencies as a reduction in the number of breeding farms and, above all, unitary breeding poultry farms, as well as a high dependence on the import of breeding material. The latter circumstance has led to an increase in the cost of both breeding and marketable products, therefore, a decrease in profit margins and the level of profitability. At the same time, an increase in the concentration of the original genetic material among individual manufacturers led to a restriction in the number of crosses used, a decrease in competition in the market for breeding products, and the choice of quality breeding material. The study of the economic viability of poultry enterprises from the perspective of the state of the domestic breeding base, taking into account the development trends of breeding companies in the world, has enabled to identify the fundamental directions for solving the problem under discussion. These include the formation of a competitive domestic breeding base; reduced imports of pedigree products; availability of methodological tools for assessing the genetic potential of poultry; increased investment support from the state and private entrepreneurs; ensuring the availability of credit resources; the introduction of innovative developments that contribute to breeding progress aimed at creating a competitive domestic poultry.

The innovative development of the poultry industry is currently at a stagnation stage. To increase the competitiveness of enterprises, it is necessary to stimulate the innovative potential of the industry through the development of those areas that are used in world practice, but in the Russian Federation are absent or underdeveloped. Therefore, a more careful study of all existing types of incentives for innovation and technological development of the poultry industry is necessary, which indicates the relevance of this article. The article describes all the main problems of innovation development, ways to stimulate the technological development of production, as well as proposals for increasing the competitiveness of the poultry industry. The purpose of the article is to consider the types of incentives for innovation in the poultry industry to identify the most priority of them. Within the framework of this goal, such tasks were set as providing a description of the main problems of innovative development of the poultry industry, consideration of the main ways of stimulating this development, as well as comparing the promotion of innovation in Russia and the world. The main methodology of the article is the use of statistical data analysis methods, a graphical method, and a comparison method. As a result of the study, it was revealed that in order to increase the competitiveness of poultry enterprises, it is necessary to more actively introduce technological innovations into the cultivation, housing and feeding of poultry, a more detailed study of the creation of a poultry cluster, as well as the development of a network of technoparks that currently do not have are competitive.

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