<em>Disaster is an event that suddenly or slowly occurs caused by human, nature, or even both. Disaster is not only related to the physical environment where disaster found but also to the livelihood of the community. Coastal rural is vulnerable to the coastal disaster such as flood and tidal flood due to their high dependency on the coastal resources. The vulnerability assessment of the coastal rural is very important in order to identify the level of vulnerability and to recommend crucial strategies to reduce the risk of disaster exposure in the future. This study aims to identify the socio-economic vulnerability in the rural coastal community of Demak Regency. Vulnerability assessment was carried out through a spatial explicit modeling. The results show that 33 (thirty-three) villages or about 42% were categorized as most vulnerable. While, 45 (forty-five) others or about 59% are less vulnerable. Therefore, efforts on the disaster mitigation are necessary to be done to reduce the exposure impact to the coastal rural community.   </em>