The purpose of this study is to develop an integrated model for stimulating the innovation activity of an enterprise, based on mechanisms to enhance its structural components: intellectuality, innovation and innovativeness. As a result of the study, a mechanism has been created to increase the level of intellectuality of the enterprise due to the development of human capital. This method contains a set of measures aimed at stimulating innovation activity in terms of increasing the number and quality of intellectual projects and developments of employees of the company, responsible for generating innovative ideas.