The clash of interests of producers of products, works and services in the struggle for profit is a natural process in a competitive environment. Competition as a fundamental characteristic of the market economy has a significant impact on the economic activity of the enterprise, forcing it to strive for superiority over its competitors. In modern economic conditions in Uzbekistan, competition is increasing. As a result, business leaders are constantly searching for new tools for managing enterprises, organizations, factors and levers to increase their competitiveness. The most correct choice of the company’s assortment policy serves as a kind of guarantee that profitable opportunities will not be missed. In this regard, the problem of effective management of the product assortment of manufacturing enterprises is always relevant. The article considers a list of issues that affect the essence and importance of assortment management in a production enterprise, suggests measures to improve the management of the product assortment and assesses their effectiveness. The purpose of this article is to develop measures to improve the management of the product assortment on the example of an agricultural enterprise. The object of research is JSC “Aggregate plant”. The main activity of the plant is the production of agricultural machinery, components and parts for agricultural machinery and oil pumps.

In this article, the results of the ongoing reforms on the continuous supply of food products to the population of Uzbekistan are discussed. The rate of growth of agricultural products per capita, the state of use of available land resources, the state of production and service by the farm, the prospects for production and development, and the increase in demand for food products in the world and in Uzbekistan are presented. The analysis of the increase in demand due to the sharp increase of the population, the sharp decrease of water lands, and the production of agricultural products in Uzbekistan is studied. It was determined that the excess of the medical norm is exported to foreign countries, and various issues affecting it were studied and analyzed theoretically and practically, and the demand for material resources was not met. Climate changes, systematic failure of economic forms, advantages of cooperation system, and shortcomings in implementation of innovative policy are listed. The place of agriculture in the country's GDP, the problems of growing the required products on inefficient arable land.