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Indonesia is an agrarian country, ironically Indonesia still imports food needs from abroad, therefore at this time it is necessary to improve the management of agricultural land which is based on the use of technology and is supported by competent human resources. This study uses a qualitative descriptive approach where the researcher conducts field observations that focus on the Tricipta farmer group located in Cimenyan village. Then the researchers tried to identify the increase in the competence of farmers by using the concept of competence from McClelland and coupled with a literacy study. Therefore, the application of the smart farming model with an element of competence is something that should be implemented in the context of reforming the agricultural system in Indonesia.