The objective of this study was to learn more about consumers’ and physicians’ knowledge, attitudes, and beliefs about generic medicines, as well as the problems in guaranteeing generic medicine acceptance and utilization. The aim of our study was to figure out what would improve physician acceptance and customer acceptance. The study included qualitative research with focus group conversations with physicians from various fields of medicine, as well as a cross-sectional survey with 102 customers in Pune divided into two clusters utilizing a questionnaire. An exploratory factor analysis was performed to see if there were any differences between the components, that support favorable opinions of Generic Medicines and those that support negative perceptions of the same. Customers were positive, about the usage of generic drugs according to the findings. The findings showed a preference to use them on doctor’s prescriptions and Government or other regulatory agencies approval. Physicians also proposed that the government should make it mandatory for generic medicines to be prescribed by doctors and launch a robust public awareness campaign to encourage their use in India. There was an acceptance that, using generic medicine would significantly lower healthcare expenses. The physicians believed that generic bioavailability and bioequivalence were important factors to consider when deciding whether or not to prescribe generics. Clinical trial data and serious adverse event (SAE) data, should also be made available to the medical community so that transparent and independent decisions can be made.

With the help of modernisation and digitalisation, SAIL has been making efficient use of its resources to maintain sustainability in the domestic as well as global market. The technological reformations taken up by the higher authority with the financial support of the government plays an eminent role in maintaining the sustainability of the organisation. This study critically focuses on the secondary quantitative data collection and statistical analysis to show the performance and growth of the SAIL. This study aims to deliver the information about the SAIL performance after expansion opportunity in the country by the support of government and dents the technology integration importance for developing the potential of competitiveness in the market. Moreover, it explores the knowledge about the safety practice through adoption of technology in the steel plant that helps their employees to get information about safety guidelines and also provides information technology roles that help administration to make decisions. It explores the information about the technology support to enable the high strength steel production.