We are living in an electronic age. The whole world is taking a new turn with every fraction of time. It has given birth to globalization. The world has been contracted and concise at a tip. There are a lot of new means of communication which have made our life so simple and easy going. Mobile phone can be seen as the most used present day phenomenon in this fast growing time. Mobile phone is a revolutionary step in the field of tele-communication. The objective of this paper is to study the relative preferences of influencing factors and satisfaction of rural and urban consumers regarding durable goods for mobile.