Aim. To consider the features of the shared consumption phenomenon that require specialized legal regulation.Tasks. To highlight the problems of the legislative framework in this area; to give suggestions for solving the identified problems.Methodology. The study was conducted in the context of the economic and legal science theory and methodology, using methods of information synthesis and analysis, expert evaluation; scientific and popular scientific publications of domestic and foreign authors were researched.Results. The concept of the shared consumption economy is revealed. The legal aspects of digital platforms for the shared consumption economy are considered, the experience of the European Union (EU) and the results of the Russian Federation (RF) achieved in this area are analyzed. Based on the analysis, the authors propose to apply the principles and mechanisms of integration law for the regulatory regulation of the new socio-economic model.Conclusions. It is shown that integration law will best use the accumulated practical experience of legal mechanisms’ timely adaptation to the variability of the external environment in the conditions of digital transformation and artificial intelligence. It is concluded that the concept of “good governance” can be successfully used for the legal regulation of the shared consumption economy platforms.

Introduction: the technological shift necessitates digital transformation of business, the results of which directly depend on people with certain competencies. The ongoing changes bring forward the importance of exploring the level of generation Z awareness of digital business transformation technologies for the scientific community, government and business. In the coming years, generation Z representatives will form the core of the human resources of modern companies and public institutions. Objectives: to study the level of generation Z awareness about digital business transformation technologies. Methods: questionnaire. Results: the questionnaire made it possible to determine the level of generation Z awareness about digital business transformation technologies, as well as the popularity and experience of using such services as streaming services, chat bots, video games, cryptocurrencies, online banking, and cashback services. Along with this, the level of generation Z representatives’ awareness about digital technologies (artificial intelligence, digital twins, blockchain, etc.) was assessed. Conclusions: a high level of generation Z awareness about digital business transformation technologies was revealed (88.5%). The results of the study will be useful to government officials for a deeper understanding of the issues of digital transformation of business, to business representatives – for adjusting HR, PR strategies, and the scientific community – when conducting further empirical research.

Currently, China is the second largest economy in the world and a rapidly developing innovative country. The improving position of China is evident not only from the rankings of the largest innovative companies but also from the reaction of major Western nations (once technological leaders) to China’s achievements in high-tech industries. Their biggest concerns refer to increased control over foreign direct investment from China, the cancellation of major investment deals, the refusal of the services of Chinese companies due to a threat to national security, the trade war between the United States and China, etc. This article aims at identifying and analyzing the development strategies of high-tech companies in China as exemplified by its largest national companies: Huawei and Tencent. The authors used such methods as document analysis, analysis of quantitative data, comparative analysis, and synthesis. While studying the development strategies of the most prominent high-tech companies in China, Huawei and Tencent, the authors confirmed the general trends of their innovative development, including active investment in new technologies (artificial intelligence, cloud services, blockchain, big data, Internet of things, digital platforms), expanding the network of users and deepening connections between them, as well as personalizing services.

Aim. The presented study aims to substantiate the role of digital technologies as a driver of innovative business development in the Eurasian space. Tasks. The authors identify and substantiate trends in innovative business development in the Eurasian space.Methods. This study uses the methods of generalization, comparative analysis, and analysis of sources and statistics on the problems under consideration. The information basis of the study includes data published in relevant Russian and foreign publications from the list of HAC, RSCI, Web of Science, Scopus; platforms such as Crunchbase.com, Forbes, RB.ru, VC.ru, etc.; reports of the Eurasian Economic Commission.Results. The main trends of innovative business development in the Eurasian space include the creation of technoparks and high-tech parks, the development of a system of state grants and the transformation of state corporations, the creation of venture funds, and the development of business angels.Conclusions. The transformation processes in the Eurasian space are uneven among the countries. The pace of innovative development of the EAEU countries is largely influenced by the active attraction of foreign funds and international support from the UN Development Programme and other international institutions. Fundraising, the creation of a scientific and technical base, government support, and the development of digital ecosystems are the key factors and driving forces for the digital transformation of the EAEU countries. Keywords: