In Nigeria, the marketing of agricultural produce is far from being efficient. Unpredictable fluctuation in the prices of various foodstuffs like Gari has become a common feature of the nation’s economy. The situation is such that the consumers of agricultural foodstuff pay exorbitant prices while the producers receive relatively low prices. This research focused on the economics of Gari Marketing Enterprise in Ankpa Local Government Area of Kogi State, Nigeria. Ankpa Local Government Area consists of 5 districts out of which 3 were sampled and used for the study. 6 wholesalers and 6 retailers were sampled from each village making a total of 120 respondents. Responses from 100 respondents made up of 40 wholesalers and 60 retailers. Profitability analysis model was used in data analysis. Finding shows that Marketing of Gari was found to be profitable at the whole sale. This study recommend that marketers should form cooperative societies to enable them handle some of the marketing activities as well as establish Gari processing mills silos to reduce costs.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.