Уральский федеральный университет им. первого Президента России Б. Н. Ельцина, доцент кафедры интегрированных маркетинговых коммуникаций и брендинга, кандидат социологических наук.

No abstract

No abstract

This article provides a systematization and specification of the established communication technologies used by Yekaterinburg universities, public and state institutions in order to adapt students to the academic and cultural environment. The study involved a group of methods, as a result of which the features of the use of communication technologies by universities, public and social institutions when interacting with students from Central Asian countries, as well as their subsequent adaptation to the educational, social, and cultural environment in general, were revealed.

No abstract