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A former editor (A. S. McGowan) of The Journal of Humanistic Counseling, Education and Development, currently the editor of the Journal of Counseling & Development, and the current editor (M. B. Scholl) present strategies and guidelines for prospective authors to enhance the chance of successful publication in this and other American Counseling Association‐refereed journals. This article is an updated version of one that was written by A. S. McGowan and that appeared in 1997 in the Journal of Humanistic Education and Development.

This article explores the development of college athletics as a cultural phenomenon andhighlights some of the problems that have evolved. Implications for college counselors are discussed, including the recommendation that they assist student-athletes to achieve a more rewarding balance between athletics and academics.

The author outlines the efficacy of publishing research, theoretically based articles, and in‐the‐field articles in refereed, professional branch journals of the American Counseling Association (ACA). Means and ways of writing successfully for publication are addressed.