Human resources management remains an important area of modern enterprise strategy, as the role of personnel increases in high-tech production, and the highest requirements are placed on competencies. The goal of personnel-marketing is to influence the choice of profession and place of work. Labor carrier-the buyer evaluates and makes a decision about choosing a workplace depending on how much the workplace actualizes his ability to work and meets his expectations as an employee. Discussion. Note that the choice of a job occurs twice: when the candidate sends a resume to the company and when the candidate makes a decision after the interview. The development prospects of any enterprise are closely linked to existing market trends, knowledge of which helps to choose the appropriate strategy and directions for the development of competencies and the distribution of labor resources. Results. These circumstances actualize the study of the concept of personnel marketing, which is especially important in the context of increasing market uncertainty (sanctions, sanitary and epidemiological restrictions, etc.).

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The future growth and development potential of the Russian oil and gas industry is concentrated in the Arctic. Most of Russia’s gas reserves - about 70% [1] - are in the Arctic regions of the Russian Federation - the Yamalo-Nenets Autonomous District and the Krasnoyarsk Territory. One of the key issues in the monetization of gas is the logistics problem of delivering gas from the field to a consumer with high profitability. The work identified three key areas of natural gas delivery: pipeline transport, LNG production and Gas-to-liquids (GTL) technology. The paper is provided analysis of these methods of developing gas fields. As a result, recommendations for the use of each of them is evaluated.

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