The article examines the factors that determine the features of organization management in the process of implementing the digital transformation strategy in modern conditions, and gives their assessment. The results of a survey of employees on the issue of readiness to work in a digital environment when business processes change are presented. The conditions for the development of digital transformation of a modern organization and the work of personnel, as well as positive and negative factors determining the proliferation of this process are analyzed. The aspect of the institutional field of the new management paradigm, which determines the resilience of new formats of professional activity in the emerging digital reality, is touched upon. It is concluded that the process of digital transformation as a new management paradigm, which, unlike traditional approaches, involves a fundamental restructuring of the existing structure, business processes, organizational and managerial mechanism of interaction with all stakeholders and provides transformation of the organization by revising the culture, strategy, models, operations, products, marketing, goals, including employee management. In turn, this will require, on the one hand, the transformation of the technologization process of management, intensifying interaction with personnel and creating effective communication channels, on the other hand, the cascadability of management processes that form other methods of this interaction, having a positive impact on both the effectiveness of managerial, economic and organizational processes, and on a quality solution of specific tasks.

The article is devoted to the analysis of the modern organizations’ digital transformation trend and its constituent factors. The organizational changes of Russian companies that use a digital tool for intermittent organizational and economic processes in order to increase the effectiveness of their activities and management efficiency are considered in most detail. The author notes the versatility of the digital transformation process of a modern organization in the context of organizational change aspects determined by digital technologies as a tool for innovation. The article is based on the methodology of an integrated approach and system analysis. The theoretical basis of the article was the publications of Russian researchers devoted to aspects of the digital transformation of the organization. Familiarization with regulatory documents and government programs, methods of comparative analysis were chosen as research methods. The method of expert assessments, normative and logical methods were also used. It has been determined that the structure of the resource potential of digital technologies for Russian enterprises and organizations is a wide range of opportunities to influence both the labor process, the process of forming technological and professional digital competencies of employees and managers, and the organizational ecosystem as a whole. The study showed that the institutional field of the organization’s business model with the inclusion of digital technologies in it allows creating new formats of interaction both within the organization (manager-employees) and in the external environment (for example, in working with partners and clients). However, this process may collide with the existing narratives of the organization’s operating principles, including the existing organizational / corporate culture, with its values, which to a certain extent determines the effectiveness of its implementation. It is concluded that the change in value priorities in the new digital reality will be based on the implementation of specific systemic measures, which are presented by the author in ten areas. According to the author, the information presented in the article will make it possible to specify the management of the organization’s business processes in order to increase the effectiveness of its activities.