Code switching is the shift from one language to the other or use of more than one language during conversations or writings. The present research deals with intra-sentential (within one sentence) code switching in the language of television advertisements. To facilitate the socio-linguistic analysis, 12 advertisements of beauty and health care products have been recorded and transcribed from four television channels. The linguistic analysis focuses on the social aspect (gender, geographical background, socioeconomic class, and education) of code switched language in these advertisements. From the analysis and findings, it is concluded the language of advertisements for beauty and health care products reflects a change in linguistic practices and preferences of Pakistani consumers.

The need for transformation has led kingdom to envision and encode the Saudi Vision 2030 document; it is not merely an idealistic divination but a manuscript with an appropriate plan to accomplish its anticipated economic and social goals. In fact, planning is a critical factor in the document, which shapes it as a discourse of realization and fascination, made in the public interest. The present research aims to investigate the ways strategic planning has been articulated in the Vision 2030 document. It can help to get a deep linguistic understanding of this ideological discourse as well as to make it comprehendible for familiar readers. The core purpose of the present study is to examine this ideological discourse for the linguistic items that encapsulate the planning factor. For this purpose, the text has been reviewed using the foundational document model projected by Holland (2014). This semantic-grammatical based linguistic model helps to investigate the ideological strand of planning in the selected text. The research design is quantitative, using a content analysis method. The results reveal that planning strategies are well voiced in the Vision 2030 document, using a variety of vocabulary items; Investment, support, cooperation, provision, and increment are found as the fundamental strategies. The study suggests that other linguistic features can also be investigated to explain this document in the public interest.

The need for transformation has led kingdom to envision and encode the Saudi Vision 2030 document; it is not merely an idealistic divination but a manuscript with an appropriate plan to accomplish its anticipated economic and social goals. In fact, planning is a critical factor in the document, which shapes it as a discourse of realization and fascination, made in the public interest. The present research aims to investigate the ways strategic planning has been articulated in the Vision 2030 document. It can help to get a deep linguistic understanding of this ideological discourse as well as to make it comprehendible for familiar readers. The core purpose of the present study is to examine this ideological discourse for the linguistic items that encapsulate the planning factor. For this purpose, the text has been reviewed using the foundational document model projected by Holland (2014). This semantic-grammatical based linguistic model helps to investigate the ideological strand of planning in the selected text. The research design is quantitative, using a content analysis method. The results reveal that planning strategies are well voiced in the Vision 2030 document, using a variety of vocabulary items; Investment, support, cooperation, provision, and increment are found as the fundamental strategies. The study suggests that other linguistic features can also be investigated to explain this document in the public interest.