Drilling dysfunction causes premature failure of bits and motors in hard formations. Dysfunctions may be influenced by; bit design, bottom hole assembly (BHA) design, rig control systems, connection practices, and rotating head use. Sensors that record weight, torque, and vibration in the bit can offer insights that are not detectable further up the BHA. By understanding the root causes before the next bit run, it is possible to rapidly improve performance and prolong bit life. The formation being drilled in this study is a hard extremely abrasive shale, requiring 35+ runs per lateral section. The primary cause of polycrystalline diamond cutter (PDC) failure was smooth wear and thermal damage. The wear flats are attributed to abrasion and mechanical chipping that rapidly progress to thermal damage. Higher weights were not effective and it was hypothesized that buckling was occurring, causing insufficient weight transfer and increased lateral vibration. In-bit sensors that measure weight, torque, revolutions per minute (RPM), and lateral, axial and torsional vibration were run in hole to evaluate the weight transfer issues and dysfunction. High frequency downhole and surface data were combined with forensic images of the bit and BHA to confirm the weight transfer issues. In total, three major problems were identified and rectified during this study: drill string buckling, rate of penetration (ROP) loss due to the use of rotating control devices (RCDs) and WOB and differential pressure (DIFP) tare inconsistencies. Drill string buckling resulted in the downhole WOB being much less than surface WOB (DWOB<<SWOB) in early runs. Heavy weight drill pipe (HWDP) was run across the buckling zone to correct this. Subsequent runs showed a significant improvement in DWOB, reduction in lateral bit vibration, and improved performance and dull condition. Significant decreases in DWOB, DIFP, and ROP were noted when running tool joints through the RCD. Although observed before, in-bit accelerometers showed an increased lateral vibration that was a result of the loss in ROP and this continued long after the ROP recovered. DWOB and downhole torque (DTOR) were often much higher than SWOB and DIFP (converted to torque). Plots of hookload and stand pipe pressure tare values were used as indicators of inconsistent tares. Although premature motor failure were not noted in these runs, premature PDC cutter failure were. High frequency in-bit load sensing was used to identify persistent lateral vibration after a ROP loss event due to tool joints interacting with RCDs. A team based, continuous improvement, process was used to evaluate the root cause of downhole dysfunction and recommend bit/BHA design and operating procedure changes before the next bit was on bottom. This rapid analysis and joint recommendation process significantly prolonged bit life and improved drilling performance.