This research aims to establish a new concept of productivity based on local wisdom and Minangkabauculture found in Restoran Padang Sederhana in Jakarta. This research utilizes ethnography as a method indigging the culture surrounding the restaurant’s management. This research shows that there is a shift inconventional productivity concept, which focuses on profit as much as possible, and the output – inputmeasurement to a broader concept. The new broader productivity concept does not only achieve maximaloutput by utilizing minimal resources, but also that productivity is culture. The process of establishingcorporate productivity is a reflection of Minangkabau’s many communal value, inter alia: togetherness(kebersamaan), mutual assistance (gotong-royong), mutualism, and hard work based on Islamic spiritualvalues. With such values, Restoran Padang Sederhana has rapidly grown and survived fierce competition inthe culinary scheme, starting a humble start from a pedestrian food stall to a multi-billion business withhundreds of branches throughout Indonesia and thousands of employees.

Objective - This research aims to identify a cultural theme embedded in entrepreneurial accounting and construct the form of entrepreneurial accounting. Methodology/Technique – A cognitive anthropology method is employed in this research to investigate the cultural atmosphere of entrepreneurial accounting. This is achieved by conceiving the atmosphere into informants’ (owner/entrepreneur-director) mind-set. The research was conducted at various Padang restaurants in Jakarta, Indonesia, that were classified into four groups based on their size and level of complexity. Finding and Novelty - Firstly, a number of cultural themes of entrepreneurial accounting are revealed among the four Padang restaurant groups. There are four similar cultural themes: (a) business process turbulence; (b) togetherness intensity; (c) informal control processes; and (d) formal control processes. Despite the fact that all of the restaurants have similar cultural themes, the elements embedded in each theme are different and require certain adjustments in the design of entrepreneurial accounting based on a profit sharing system. Secondly, a construction of entrepreneurial accounting coloured with a unique socio-cultural background was also discovered. This construction enables owner/entrepreneur-directors to execute work programs with a view to achieving the company’s goal to enhance performance, either financially or non-financially. Type of Paper: Empirical.

Objective - This research aims to reveal the productivity culture existing in Rumah Makan Padang (RMP), located in Jakarta, with a view to generating a concept of productivity that is in line with RMP-based local wisdom. Methodology/Technique - An ethnographic method was employed to investigate the local perspective in the attempt to develop a new concept of productivity. Findings - The findings show that the concept of productivity existing in RMP differs from the contemporary concept of today's culture. Novelty - Whilst the conventional concept of productivity stresses on the material aspects which can be physically and financially measured with a productivity ratio of output toward input, the concept existing in RMP stresses not only on material aspects, but also spiritual aspects, to have lived in and been reflected from its uniqueness of work measurement, that is income per mato (IpM). The spiritual aspect in RMP includes a mutual belonging of the value of IDR 1, risk taking and profit sharing, proportional togetherness, spiritual leadership, hard work, bravery and willingness to sacrifice. Type of Paper: Empirical Keywords: New Product development, Management, local wisdom, Indonesia. JEL Classification: M11. M19.

Pengguna internet di Indonesia semakin besar dan pertumbuhannya sangat pesat. Demikian pula jumlah pembelanjaan secara daring melalui pasar daring atau yang dikenal juga sebagai e-commerce tumbuh dengan pesat di Indonesia. Ditemukan bahwa jumlah pengunjung e-commerce di Indonesia dapat mencapai ratusan juta kunjungan per bulannya, dua diantaranya yaitu Tokopedia dan Shopee. Tujuan dari penelitian ini adalah untuk mengetahui faktor dari e-commerce yang dapat memengaruhi pola konsumtif masyarakat Indonesia terutama di Jakarta. Variabel bebas dalam tesis ini adalah variabel antarmuka pengguna (User Interface/UI) yaitu tampilan dari sistem atau aplikasi yang digunakan, dan pengalaman pengguna (User Experience/UX) yaitu pengalaman yang didapatkan saat menggunakan aplikasi atau kedua hal ini biasa disebut UI/UX, promo online, persepsi kemudahan penggunaan, privasi, dan variabel kepercayaan. Tesis ini membahas pengaruh variabel bebas tersebut terhadap konsumerisme. Metode analisa penelitian ini bersifat deskriptif dengan melakukan survei secara daring dengan pembagian kuesioner menggunakan google form. Responden penelitian ini sebanyak 240 orang yang pernah berbelanja pada e-commerce. Hipotesis penelitian menggunakan model analisis regresi linier berganda dan diolah menggunakan SPSS. Hasil penelitian menunjukkan variabel UI/UX, promo, privasi, dan kepercayaan berpengaruh positif terhadap tingkat konsumerisme pada pengguna e-commerce di Jakarta, sementara variabel persepsi kemudahan penggunaan tidak berpengaruh signifikan terhadap konsumerisme

When a business is faced with extreme competition, the ability of SMEs to maintain its market is needed in various ways to excel in the competition. Business ethics in a company has a very important role in running its business. A company will succeed based not only on good morals and management but also on good business ethics. The problem is that unethical behavior in business activities often occurs due to the development of digital-based information technology which provides opportunities, weak morals, and awareness of ethics in doing business, making opportunities for business actors to commit acts that violate business ethics. Starting from this problem, the Kwik Kian Gie Institute of Business and Informatics teaching group conducted training and mentoring for members of the Garudayaksa Nusantara Cooperative on the Implementation of Business Ethics in SME operations which was held on July 22, 2022, in Jakarta. The purpose of this training and mentoring is to increase understanding of Business Ethics and general principles of Business Ethics, provide insight into the implementation of Business Ethics in SME Operations, Provide examples of violations of business ethics in SME operations in the digital era, and motivate SME business people to implement Business Ethics. It is hoped that this training will result in the formation of awareness among SMEs about the importance of business ethics in relation to the company's goals for long-term profits, and the development of ethical behavior among SMEs in business operations in the digital.