ABSTRAKTujuan penelitian ini adalah terpetakannya reference group paling kuat dalam pengambilan keputusan membeli konsumen produk kecantikan. Metode penelitian yang dilakukan adalah kuantitatif dengan pendekatan analisis deskriptif. Subjek penelitian adalah konsumen yang pernah membeli produk kecantikan. Berdasarkan has il identifikasi yang dilakukan, dari 114 responden, 98,3% merupakan pembeli produk kecantikan. 67,5% responden mengeluarkan biaya Rp.100.001-Rp.500.000 untuk membeli produk kecantikan. Pihak yang mempengaruh i pembelian adalah teman, beauty reviewer, saudara, pasangan, dan orang tua. Hasil penelitian ini diharapkan dapat memberikan informasi mengenai siapa sajakah yang memiliki pengaruh paling kuat dalam pengambilan keputusan membeli konsumen produk kecantikan. Kata Kunci: reference group, purchasing decision, sales, consumer behavior, management ABSTRACKThe purpose of this study is the mapping of the most powerful reference group in the decision to buy consumer beauty products. The research method is quantitative with descriptive analysis approach. Subjects of consumer research who ever bought beauty products. Based on the results of identification conducted, of 114 respondents, 98.3% are buyers of beauty products. 67.5% of respondents spend Rp .100.001-Rp.500,000 to buy beauty products. Reference group that affect purchases are friends, beauty reviewer, kin, spouses, and parents. The results of this study are expected to provide information on who have the most powerful influence in decision making buy consumer beauty products.

Sebuah desa Dangdang kecamatan Cisauk kabupaten Tangerang merupakan salah satu potret desa yang sedang berjuang dalam menata perekonomian desa. Salah satu upaya yang telah digalakan adalah pembentukan Kelompok  Usaha  Peningkatan  Pendapatan  Keluarga  Sejahtera  (UPPKS) yang merupakan kelompok kegiatan usaha kreatif yang dimotori kaum wanita di dalam melakukan kreatifitas dibidang industri makanan kecil. Dengan pemanfaatan biji jagung yang sangat melimpah di desa ini, maka jagung dijadikan bahan baku sebagai makanan kecil berupa kripik jagung. Jadi makanan khas dari kreatifitas masyarakat desa Dangdang ini sebagai alternatif makanan kecil yang sudah ada, yaitu kripik melinjo. Kegiatan usaha ini dipelopori oleh Anggota kelompok UPPKS sudah dilaksanakan sejak tahun 2000, dengan jumlah anggota sebanyak 20 orang, yang terdiri dari peserta KB, Pasangan Usai Subur yang belum menjadi perserta KB, dan remaja yang mau bergabung menjadi anggota kelompok. Dengan kata lain, kelompok UPPKS ini merupakan wadah dari keluarga-keluarga pra sejahtera, keluarga sejahtera 1, yang juga ada keluarga sejahtera II, III dan III plus.      Pada akhirnya hasil produk kripik jagung dari desa Dangdang ini perlu diapresiasi terutama oleh pemerintah baik pusat maupun daerah dan bersama-sama  memajukan usaha ekonomi produktif ini, sehingga dapat berkembang dan memajukan ekonomi keluarga kelompok UPPKS khususnya, dan masyarakat desa Dandang Kecamatan Cisauk Kabupaten Tangerang pada umumnya.Kata Kunci :Peran Perguruan Tinggi, Pemasaran, Produksi ABSTRACT A Dangdang village, Cisauk sub-district, Tangerang regency is one of the portraits of a village struggling in managing the village economy. One effort that has been promoted is the formation of the Prosperous Family Income Improvement Business Group (UPPKS) which is a creative business activity group driven by women in doing creativity in the small food industry. With the use of corn seeds that are very abundant in this village, the corn is used as raw material as a snack in the form of corn chips. So typical food from the creativity of the Dangdang village community as an alternative to the existing snacks, namely melinjo chips.This business activity was spearheaded by UPPKS group members since 2000, with 20 members, consisting of family planning participants, couples after fertility who have not yet become family planning participants, and teenagers who want to join as group members. In other words, this UPPKS group is a forum for pre-prosperous families, prosperous families 1, which also have prosperous families II, III and III plus.In the end, the results of corn chips from the Dangdang village need to be appreciated, especially by the government, both central and regional, and jointly promote this productive economic endeavor, so that it can develop and advance the family economy of the UPPKS group in particular, and the community of Dandang village, Cisauk District, Tangerang Regency in general.Keywords: Role of Higher Education, Marketing, Production

The involvement of fathers in parenting is an interesting discussion today. Many research show positive impacts of fathers' interactions in parenting on child development. The reality in Jakarta is that fathers work full time all day, and many fathers still think that child management is the mother's duty. This study aimed to see how the relationship between the father's interaction in parenting and the child's interpersonal intelligence. This study used a sample of 115 fathers, and children were collected using a simple random sampling technique. The research method used is correlational. The instrument was a questionnaire compiled independently and distributed to the father to measure the father's interactions in parenting in the form of a Likert scale, interpersonal intelligence measured through a multiple intelligence instrument (Jamaris, 2018). Based on data analysis using Pearson's current product trials, the researcher found that trust (rxy) was 0, 509 with p = 0.000 (p <0.001). Thus, it can be stated that the higher the father is involved in parenting, the better the level of development of the child's interpersonal intelligence. The role of fathers in parenting is significant in child development, especially in developing multiple intelligence possessed by children.