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The role is to examine how retail strategies such as advertising, store design, sales promotion, and merchandising affect customer satisfaction. The retail marketing strategies of two fashion stores, Reliance Trends and Westside, were examined through 200 responses collected from customers visiting the stores to see the relationship between retail strategies, customer satisfaction and brand preference. With the change in the market scenario, conditions have changed enormously. Coupons are a revenue marketing device commonly used by marketers. Coupons are very important to encourage customers to purchase the product and thus help organizations increase revenue. To attract more buyers, look at De Kano. Special promotional tools and customer identification Almost a “satisfied purchase” attitude.