Objectives: To measure the factors responsible for or contributing to the choice of accommodation in urban areas during and immediately after COVID 19 pandemic, with an increasing importance of location and its shifting perception for confidence building and future marketing. Method: Principal Component Analysis and Chi-Square tests are found useful for analyzing the primary data collected from the urban areas in West Bengal Results: COVID 19 risk perception and resultant behavior could not supersede purchasing power in the study area while location is playing a critical role. This study also projected a sustainability-safety-sustainability diaspora exhibiting future trends for supplementary accommodation sector with new-normal sustainability orientation in the area. Practical Implications: COVID 19 measures with more investments does not enhance confidence among urban dwellers in the study area, rather price and location play critical role with new COVID 19 orientation for supplementary accommodations. Social Implications: Risk perception, safety measures and actual availing of accommodation services are experiencing a wide gap as never before owing to this COVID 19 outbreak. This study focuses on this area with a future scope for supplementary accommodation. Value: This study redirects the future marketing, financial and entrepreneurial policy issues for supplementary accommodation sectors

Research on the happiness of tourists is becoming popular recently. The study thrives to start this work and develop a scale to measure tourism happiness in Eastern India. Two studies need to be conducted, following a cross validation approach. The first study is qualitative using content analyses, aiming to identify the factors and variables considered essential for making tourists happy. The sample in study 1 consists of 300 tourists of Eastern India selected by stratified random sampling method. Based on the content analyses, a questionnaire will be developed. Study 2 aims to initiate the scale validation. The questionnaire developed in study 1 will be answered by a second sample of 400 tourists visiting Eastern India. The exploratory analysis will identify some first order factors. The next step is to proceed with confirmatory factor analysis to validate the model and propose a final scale. A structural equation modelling approach is used with the help of current versions of SPSS and AMOS packages.

No abstract

No abstract

This chapter focuses on how people of Kallakurichi, Tamil Nadu, India can become conscious of ecotourism, bio-cultural diversity, and sustainable development, vital for both present and future. It utilized a sustainable development framework for considering biological and cultural perspectives. The primary target audience of this research was 100 local people of this lesser known and sparsely populated area, and 31 questionnaires were found to be useful. Simple random sampling was used in this regard. The collected data were analyzed using mean, t-test, Pearson's product moment correlation, and regression analysis. The researcher concluded with findings that point to the need for shared community authority, management, and decision making; mutual benefits; recognition of the rights, values, norms, power structures, and dynamics of local populations; respect for belief systems as well as traditional and local ecological knowledge; and the importance of contextual adaptation. ImplicationsThere is lot of opportunity for Government as well as local people of Kallakurichi in order to promote eco-tourism as well as facilitate sustainable development of community.