Purpose -The purpose of this paper is to develop a conceptual framework to describe the continual usage of social computing systems from an experiential perspective. Design/methodology/approach -A conceptual framework is developed using theories formulated from a variety of disciplines including information system (IS) continuance, relationship formation, human-computer interaction, and motivation theory. Findings -The conceptual framework encompasses the relationship and experiential perspective of user-computer interactions. The framework also identifies factors that contribute to the continual usage of social computing by users and how these factors are related with system features.Research limitations/implications -This study does not include an empirical analysis to validate the conceptual framework proposed in this study. Future research is encouraged to examine the ten propositions from the proposed conceptual framework. Practical implications -The conceptual framework takes a different approach which is well suited for examining the continual usage of social computing applications (SCAs). Originality/value -Previous research investigating factors that contribute to the continual usage of social computing often examined using static and utilitarian-based models. The conceptual framework in this study provides a different perspective for explaining why people use SCAs.