Motivation is a highly individual matter. It depends not only on the actual needs of the employee, but also on his personality, experience and scale of values. The employee work motivation directly influences the company productivity. In order to achieve the maximum level of motivation, managers need to know their needs and motivating factors of employees they supervise. Money is the key motivation factor for people, who need money to maintain their own existence. Non-financial factors of motivation also have a growing importance on the individual employee motivation. The main objective of this paper is to determinate the main intrinsic and extrinsic factors of employee motivation, and its effect on the provided service quality in the "Postal Traffic -Department in Novi Sad". The research is based on Herzberg's Two-factor theory. The results of the research showed, that majority of the factors is rated fairly high. The "Salary" is the lowest rated factor, while the factor "Colleagues" have the highest effect on employee motivation.

This paper examined customers' perceived importance and performance of shopping center ambience on the examples of the Mercator shopping center and Sad Novi Bazaar shopping center in Novi Sad, Serbia. The shopping center ambience was examined through exterior and interior attributes. It was found that a number of them are very important to customers and their shopping behavior. According to the present research, the most important exterior attributes are: address and location, parking availability, congestion and traf c, exterior display windows and entrances. The most important interior attributes are: cleanliness, temperature, merchandise, lighting, music, scents, absence of tobacco smoke, width of aisles and P.A. usage. The paper also provided information for two studied shopping centers with ambience attributes that performed well or not and everything was presented on the importance-performance grids, which can serve managers as guidelines for further development. JEL classi cation: L81, M30

Abstract. Air transport has the key position in the global economic growth. It represents the most important economic sector along with tourism, counting its direct, indirect and multiplier effects. The 21th century is the era of the air travel, as it has reached the share of more than a half of all passengers transported (51%). In the current safety conditions of aviation, even the smallest disorder could have major consequences. There are numerous factors in tourism that could cause difficulties in air travel. It is necessary to examine the psychological factors, as well as the safety perception of passengers. Transport safety is a significant factor for tourists, which could cause cancellation of bookings as a respond to perceived safety risk during the travel. Other researchers showed that passengers are ready to pay extra money for a transport, that seems more safer. Air travel passengers are often avoiding airlines, whose planes were involved in accidents. The main task of this paper is to reveal the major topics and the issues of perception, and to create a base for further scientific research. Results of the paper could be useful to managers of tourist and transport companies. The authors of the paper formed two hypotheses: H1 -There are no differences in air European Journal of Economic Studies, 2014, Vol. (7 ), № 1 16 travel safety perception between tourist with and without flying experience; H2 -Tourists with flying experience consider air transport as the safest. The data in this research was gathered through a direct questionnaire. The main methods used for data analyze and display of results were descriptive statistics, T-test and standard deviation. Data was processed with the IBM SPSS 19.0. software package for statistical research. Results showed that tourists without flying experience have doubts towards air travel safety, which is also influencing tourism. On the other hand, tourists with more experience regard airplanes as the safest way of travel.