Competition and complexity have increased many folds in professional arenas. The world is now becoming more integrated. However,the trend of personal success is gaining more importance in our lives. The process of Personal Branding is similar to Celebrity Branding. Professionals use it as a tool for creating an intended professional image and enhancing career success. There have been books and research on Personal Development,self-improvement, and personal management since 1960. However, Personal Branding is differentiated from regular branding practices as it focuses on personal strengths and talents. It helps the professionals to differentiate themselves from their competitors and achieve intended professional goals.Personal Branding is not synonymous with becoming famous or acquiring celebrity status. Instead, it focuses on building a reputation as a professional and creating a positive image for the relevant target audience.

This article explores the recent upsurge of using prejudicial discourses in political communication. Following in the footprints of US president Donald Trump many right-wing populist politicians around the world used the strategies of fear to coerce policy making. This article examines the implicit and explicit discursive strategies that were used by Australian Senator Pauline Hanson in order to persuade policymakers to stop immigration and ban the woman's headscarf. The study involves a critical discourse analysis of the maiden speech delivered by Pauline Hanson in Parliament in 2016. The article focuses on the methodologies of Van Dijk's Ideological Square and Ruth Wodak's discourse –historical approach to inspect the linguistic devices used. The findings of the study show that Pauline Hanson used certain lexical choices to represent Australian Muslims as the 'Other' and politicized the issue to achieve her long-lasting wish of banning the immigrants.