Although the notion of destination management organization remains a particularly prolific and attractive
concept, being extensively addressed in the last 20 years, there is no consensus at an academic level on how it can
be operationalized. Much less empirically, little attempts have been developed in order to attain comprehensive
ways of optimizing the activity of such organizations. The tendency for this concept to be associated with
destination brand management is not necessarily representative, and by no means exhaustive. The present paper
aims to highlight a series of definitions in this regard in the first part, following that in practice, to carry out a
meta-analysis of recent literature, in order to identify the areas where Destination Management Organizations
(DMOs) can be developed. Thus, we consider the exploration of different DMOs' analyses, within the Scopus
(Elsevier) and Springer international databases which have published research in this regard in the past 2 years
(2020-2021)
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