The business has a unique function in sustainable economic growth since it not only helps realize creative potential but also generates dispersed employment opportunities and additional funding for budgets at various levels. The use of various digital technologies within a business model that enables a company to have a variety of value-producing opportunities within the company is referred to as digitalization. Additionally, the field of management accounting has seen a significant degree of change with the aid of digitalization, which has improved it significantly. Furthermore, digitalization can have an impact on an organization's business models, and it enhances management accounting in a company setting. According to Business Trends in the Digital Era, trends drive transformations. Cities with greater competitiveness will transition from industrial centers to industry and innovation hubs, and businesses with greater competitiveness will transition from production to product and innovation centers. The secret to success is innovation! The current trend in development is innovation-driven. This article summarizes all the new trends of business in this digital era.

To survive in the current unstable economic environment, every organization that operates needs to be able to adapt. The pace of change has accelerated substantially in recent years, and businesses and organizations now deal with change on a daily basis. Organizations must adapt to shifting environmental conditions and ongoing change in the complex and competitive global business environment of today to stay competitive and profitable. There is fierce competition today. The market has evolved, there are more competitors, and new firms have entered. Additionally, Slovak enterprises must pay close attention to market changes and respond to both domestic and foreign market demands .Our time is one that is genuinely innovative. Without technical advancements, life would not be the same as it is today. The world market is undergoing rapid change. In order to improve their revenue, more and more businesses are currently going internationally. Today's global business trends center on utilizing cutting-edge technology, studying consumer behavior. This article describes the current state of the global business management area and discusses the newest business theories and the technology used to successfully execute them.

On March 11, 2020, the World Health Organization declared COVID-19 a global pandemic, and its effects are still prevalent today. Due to the COVID-19 pandemic’s controversial origins and swift global dissemination, strict safeguards were put in place by governments around the world to contain instances and slow the virus' rate of spread. While the competition for limited resources overtook global trade and collaboration, tactics fractured the fundamental supporting pillars of the contemporary world’s macroeconomics and micro economics. Serious economic repercussions resulted from the COVID-19 pandemic outbreak all around the world and no nation was spared. In addition to the devastating impact on the economy, negative aftermaths were imposed upon society as a whole which drastically altered how businesses, markets, firms, and customers operated.