Cyberbullying is a form of social media abuse most often carried out by teenagers because there are no specific requirements to examine how to use social media. Uniquely, the impact of cyberbullying in Indonesia can make victims viral and famous categorized as Micro-Celebrities. Micro-Celebrities are the ones famous for their content broadcasted through social media. This research aims to explain teenagers' motives in doing cyberbullying against Micro-Celebrities through social media. The research method used is descriptive qualitative with a phenomenology approach. Data is collected through in-depth interviews with female teenage informants 15 -17 years of age. The research was conducted at SMAN 4, Bekasi City, located in a suburban area where most teenagers are heavy social media users. Summary of research result shows that teenagers' motives to do cyberbullying against Micro-Celebrities are: (1) feeling dislike of micro-celebrities personality; (2) intending to insinuate with unethical negative comments; (3) feeling envious and intending to incite; (4) feeling that micro-celebrities do not deserve popularity when compared to macro-celebrities. Cyberbullying by teenagers against micro-celebrities is in the form of negative comments in the comments column. These micro-celebrities are being bullied because they are considered to have gained popularity by spreading harmful content. Teenagers disagree with celebrities who are instantly famous because it is very unfair to celebrities who have creations and positively benefit society.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.