This article discusses how the tourism marketing communication strategy "Setigi" in Sekapuk Village, Ujungpangkah District, Gresik Regency. The purpose of this study was to determine the marketing communication strategy of Village-Owned Enterprises (Bumdes) and tourism awareness groups (Pokdarwis) "Pelangi" in tourism marketing. limestone hill "Setigi" to attract visitors. This study uses a qualitative-descriptive approach based on integrated marketing communication theory. The result of this research is the implementation of a marketing communication strategy carried out by Bumdes and Pokdarwis "Pelangi" in Sekapuk Village, Ujungpangkah District, Gresik Regency utilizing social media and collaborating with the youth community in the Gresik area, as well as collaborating with the Gresik Regency Tourism Office

The integration of technology has resulted in implementing of the da'wah model growing rapidly and dynamically. The research was conducted by identifying how religion is understood and applied by the millennial generation and how da'wah can be accepted and understood in the millennial era. This study uses descriptive qualitative, and the arrangement uses literature by reviewing, collecting data through a library approach, and collecting information from various digital sources. The research results show that da'wah must be able to position itself in the digital space as an arena of contestation to win the hearts of the people in building a new civilization in the world of da'wah. In addition, many applications and interesting da'wah content have been developed in the era of media digitization. Thus, it impacts efforts to package da'wah messages and disseminate da'wah messages regarding religious language in the digital space. One of them is linking text, narration, images, symbols, and graphics.

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