This study aims to model and analyse the perceptions of domestic tourists riding motorcycle on traffic safety using Bali Province in Indonesia as the case study area. Structural Equation Model was constructed to examine the causal relationship among the motorcyclists' characteristics, perceptions and attitudes. Young domestic tourist riding motorcycle were found to be less likely to involve in cornering and speeding than the older ones. In addition, the level of education has been found insignificant to influence domestic tourists becoming more aware of motorcycle traffic safety. Meanwhile, motorcyclists scoring high on aggressive riding are considered to be more likely to interact with risky riding such as speeding and cornering. In addition, speeding has been considered as a significant contributing factor in traffic accidents and casualties. In a response this study finding, further studies and some initiatives are suggested to increase road safety particularly motorcycle traffic safety in Bali.
Abstrak Sektor pendidikan anak usia dini berkembang semakin pesat dalam beberapa tahun terakhir. Ini terjadi karena ada referensi baru untuk mengenalkan pembelajaran sambil bermain kepada anak sebelum masuk ke jenjang Taman Kanak-Kanak (TK) Hal tersebut melatarbelakang tumbuhnya berbagai lembaga pendidikan anak usia dini (PAUD) dengan berbagai macam konsep. Di sisi lain data mencatat terjadinya penurunan jumlah peserta didik dengan berbagai faktor alasan tertentu. Hal ini membuat persaingan semakin ketat dalam penerimaan calon peserta didik baru pada lembaga PAUD. Pemanfaatan internet melalui pemasaran digital diharapkan dapat membantu menyebarluaskan informasi seputar lembaga PAUD. Sehingga jika orang tua calon peserta didik ingin mencari informasi seputar sekolah yang diminati dapat langsung mencari di mesin pencarian google dengan mengetikkan nama PAUD tersebut kemudian halaman google bisnisku PAUD akan muncul paling atas. Google Bisnisku memiliki fitur-fitur yang dapat dimanfaatkan oleh pengelola PAUD RUMAH ASA Banyumanik sebagai media pemasaran digital. Diharapkan melalui pemanfaatan Google Bisnisku, PAUD RUMAH ASA Banyumanik akan semakin dikenal, diminati dan menjadi pilihan yang tepat bagi orang tua calon peserta didik untuk menyekolahkan anaknya.
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