Detection of new infrastructures (commercial, logistics, industrial or residential) from satellite images constitutes a proven method to investigate and follow economic and urban growth. The level of activities or exploitation of these sites may be hardly determined by building inspection, but could be inferred from vehicle presence from nearby streets and parking lots. We present in this paper two deep learningbased models for vehicle counting from optical satellite images coming from the Pleiades sensor at 50-cm spatial resolution. Both segmentation (Tiramisu) and detection (YOLO) architectures were investigated. These networks were adapted, trained and validated on a data set including 87k vehicles, annotated using an interactive semi-automatic tool developed by the authors. Experimental results show that both segmentation and detection models could achieve a precision rate higher than 85 % with a recall rate also high (76.4 % and 71.9 % for Tiramisu and YOLO respectively).