After the authors of this study encounter a series of peculiar examples of products and services that are not normally sold online in Canada, the authors assess the psychometric properties of net-enablement capability, as an internal rather than external factor, regarding the decision to implement online selling tools as technology innovation to achieve growth. According to the literature, other authors rarely consider internal factors when they assess the relationship between technology adoption and business model innovation. The study contributes to the continuous dialogue involving the Net-Enabled Business Innovation Cycle (NEBIC) model by analyzing online sellers and offline sellers in Canadian sectors with below-average rates of online selling adoption. The findings indicate that net-enablement capability is a significant internal factor that positively affects innovation in business models for Canadian online sellers across different sectors regardless of the level of online selling adoption rate.

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