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The success or failure of a tourism destination depends on being able to provide safe and secure environment for visitors. Women were more fearful of crime either as a result of perceived vulnerability compounded by sexual risk or by differences in acknowledging fear. In this study, 99 percent of respondents perceived that walking around in Kuala Lumpur (KL) during day time as very safe. This perception decreased to 15 percent during night time. The significant unsafe condition perceived by respondents was the road traffic. Main concern reported was pick-pocketing and snatch thief case. Closed-circuit television (CCTV) was found to be an important mechanism that may enhance the safety perception.

The usage of social media influencers is growing in tourism, especially during the pandemic. This study examined the direct effects of Instagram influencers' source credibility on domestic travel intention. This study measured five dimensions of influencers' source credibility: attractiveness, trustworthiness, expertise, entertainment value, and similarity. A total of 283 responses were gathered. The study results indicate that social media influencers' attractiveness, trustworthiness, expertise and entertainment value significantly influence domestic travel intention. Moreover, the study discovered that social media influencers' entertainment value was the most important element perceived by Malaysian travellers to measure their travel intention within the country. This study's findings assist tourism policymakers and related tourism stakeholders in understanding the importance of social media influencers in generating tourism demand. This study also makes a unique contribution to product social marketing literature, with evidence highlighting how social media influencer source credibility may be used to increase domestic travel intention effectively.

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