The pollution level in the Klang River is high. The state government is working to address this issue. The study aims to determine the sustainability of the river through non-structural interventions and public outreach initiatives. Lembaga Urus Air Selangor (LUAS), Department of Irrigation and Drainage (DID), Klang Local Council (MPK), and Shah Alam Local Council (MBSA) provided a total of 82 accessible data. The river community and completed an adapted questionnaire. The persons in charge of river cleaning in related sectors. For the study, SPSS Version 22.00 is used to analyse data. The finding showed that Cross-sectoral Collaboration (CSC) and Public Outreach Programme (POP) significantly roles on Sustainable River Cleaning. Keywords: sustainable river cleaning; river rejuvenation; cross-sectoral collaboration; public outreach program eISSN 2514-751X ©2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians, Africans, Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ajebs.v6i19.393

This study examines on how participants’ education, economy and satisfaction contribute to the effectiveness of microcredit scheme known as Hijrah Selangor in widening the middleincome earners group in Selangor. To examine this, a cluster sampling consisting of 210 respondents, who reside and operate their businesses in three different zones, were given a set of questionnaires to gather the information. Several different statistical analyses are conducted with the main analysis being a multiple linear regression analysis. The results indicate that all studied variables; education, economy, and satisfaction have a positive relationship with the effectiveness of Hijrah Selangor. Economy has the most significant relationship and the highest effect on the effectiveness of Hijrah Selangor. The increase in monthly household income of the participants before and after joining the program is found to justify the objective of Hijrah Selangor in widening the middle-income earners group as shown in the demographic data where the monthly household income above RM10,000 has increased significantly from 2% to 60% after joining the program. This research proves that microcredit scheme of Hijrah Selangor is effective in widening the middle-income earners in Selangor and that Hijrah Selangor should be given a top priority in the State Government’s agenda to promote and improve the socio-economic growth in Selangor.

Klang River is heavily polluted. The state government tries to reduce this issue. Thus, this study examines how non-structural measures, cross-sectoral collaboration, and public outreach programs contribute to river cleanups' effectiveness. A total of 82 usable data from Lembaga Urus Air Selangor (LUAS), Department of Irrigation and Drainage (DID), Klang Local Council (MPK), Shah Alam Local Council (MBSA) and the river community have answered an adapted questionnaire. We employ SmartPLS software for the analysis. The results show that Cross-sectoral Collaboration (CSC) and Public Outreach Program (POP) have significant effects on Effective River Cleaning (ERC).   Keywords: effective river cleaning; river rejuvenation; cross-sectoral collaboration; public outreach program eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour