The role of qualified workforce is able to influence the level of performance of a company. With the high mobility of employees in the Press Media in Indonesia, factors in the recruitment and selection process of employees are also considered very important to know the value of employee performance. Seven criteria (seven criteria) that can be used as guidelines in the employee recruitment process that includes competence, ability, compatibility, commitment, character, culture and compensation. This study used a qualitative approach with a combination of secondary data and in-depth observations and interviews with four informants from the editorial and non-editorial departments. The recruitment of Indonesian Press Media was carried out openly and in accordance with SOP with criteria that was only based on educational background, ability and commitment. The company had not applied all 7C criteria in the recruitment of prospective new employees. The management was of the opinion that the promotion strategy was not only based on merit but also needed to be taken into account by the length of service in the company. While according to the employee was work performance. Media Press Indonesia did not have clear concepts, instruments and indicators or standards for the recruitment of prospective employees and changes in career or employee positions.