Halal Industry market has a very great potential in the future to provide the goods and services for both domestic and international. However there was a lack of understanding and knowledge about mechanism enforcement among consumers. The objective of this research is to examine the implementation and practices the enforcement of halal compliance by halal authority.. From a qualitative approach, data is collected through semi-structured interviews with the halal authorities. The results can analyze the mechanism empowered by halal authorities. It is hoped that the research could educate the consumer knowledge on the mechanism of halal enforcement. Keywords: Halal enforcement, Halal compliance, Halal authority, Halal Industry eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7%20(Special%20Issue).3829

Kerja-kerja dakwah merupakan satu tugas yang sangat mulia. Dakwah bermaksud mengajak dan membawa umat manusia ke arah kebaikan serta meninggalkan keburukan. Kerja dakwah memerlukan pengorbanan yang sangat tinggi. Ini kerana para pendakwah akan menghadapi pelbagai cabaran dan rintangan dalam menyampaikan seruan Islam kepada masyarakat. Justeru, persoalan yang akan dibincangkan adalah sejauhmana para pendakwah silam mampu mempertahankan agama Islam dari ancaman ketika zaman penjajahan di Tanah Melayu. Objektif kajian ini adalah untuk menghuraikan kehebatan para pendakwah silam, cabaran-cabaran yang ditempuh dan nilai serta akhlak yang ada pada diri para pendakwah dalam memperjuangkan agama Islam di Tanah Melayu. Kajian akan menggunakan data dari dokumen bertulis dan sejarah, seperti buku dan artikel-artikel terdahulu. Hasil kajian ini mendapati bahawa para pendakwah silam merupakan golongan yang bukan sahaja patuh dan taat kepada ajaran agama Islam dan sangat tegas dalam mempertahankan agama, tetapi juga individu yang menampilkan nilai murni serta akhlak yang unggul. Mereka bukan hanya berjuang secara lisan dan tulisan mata pena, tetapi juga dengan keberanian dan kekuatan mengangkat senjata untuk menentang penjajah demi mempertahankan kesucian agama Islam.

Religious pluralism has become one of the significant issues in the field of religion and theology. Among the major issues highly debated by the theologians are fortuity of birth, salvation and truth, and the status of the People of the Book. This article discusses 'din al-fitrah' according to Ismail Raji al-Faruqi and his understanding about religious pluralism. The finding suggests two things: first is that al-Faruqi attempts to highlight that all religions were once rooted from a true religion or 'din al-fitrah'-the term coined by al-Faruqi. Nevertheless, all the religions have gone astray from their true paths due to many factors throughout their historical journeys. Of all, only Islam remains in its original form and does not change until the day of resurrection; second is that al-Faruqi denies the idea that truth is found in all religions -the idea which is established by some theologians while debating religious pluralism.