This study introduces the self-construction methods of consumers and the tendency characteristics of experiential purchase to study the effects of physical purchase and experiential purchase on wellbeing. The dependent self-builders obtain higher happiness from experiential purchase; however, the independent self-builders get higher happiness from physical purchase. Furthermore, consumers with a high purchase experience get higher happiness from experiential purchase. Consumers with high material consumption tendency get significantly higher happiness than physical purchase from experiential purchase. Consumers with high materialism tendency gain higher happiness in experiential purchase, which is in line with the expectations of self-construction and consumption theories. This study provides the first evidence for the impact of self-construction methods on wellbeing with different consumption choices.

Logistics and economic development complement each other. The comprehensive competitiveness of Guangdong provincial economy ranks first in China. Under the influence of COVID-19, the freight development of Guangdong Province has been affected, but there is still lack of quantitative research. It is significant to explore the trend of economic development through the freight development of Guangdong Province. Based on the grey theory model, this paper uses six freight indexes to research freight development of Guangdong Province. Under the assumption that COVID-19 did not happen, we predicted the development value of freight index of Guangdong Province from January to December in 2020 and studied the influence based on the comparison between the predicted value and actual value. The empirical study shows three impact characteristics: stage characteristics, structural characteristics, and entity transmission characteristics. COVID-19 has a negative impact on the development of total freight volume, highway freight volume, waterway freight volume, and air freight volume in Guangdong Province. The influence values were −23.001%, −29.344%, −11.296%, and −3.838%. But, the freight volumes of railway and pipeline were positively affected by 14.343% and 13.057%, respectively, due to their continuity and substitution to other transportation modes. To further explore the abate measures of COVID-19 impact on Guangdong’s freight development, the grey correlation model is introduced to study the correlation factors of freight development of Guangdong Province. Through the research of the related factors, this paper puts forward some measures to promote the freight development of Guangdong Province in the postepidemic era.

With the development of China’s economy and the improvement of national income level, people’s living demands have shifted from food and clothing to happiness, so happiness has become an important indicator to measure the performance of government performance. Scientific measure of residents’ happiness is an important research topic for scholars, but the academic quantitative research on Chinese residents’ happiness is less. A few quantitative studies often focus on the happiness of a single study subject at some time, and this paper uses the fuzzy comprehensive evaluation method to measure the nine cities in 2011–2018, not only the comparative happiness between horizontal cities and cities, and the study data longitudinal span from 2011 to 2018. A comparative study of multiple objects across space-time was conducted. Empirical results show that the happiness level of urban residents in the Pearl River Delta has three characteristics: regional structure differentiation, urban group aggregation, and siphon effect in central cities, and the corresponding policy suggestions are put forward according to the results of the empirical research.