Abstract. The article describes logistics survey in Estonia carried out in 2007 as a part of the LogOnBaltic project. The level of logistics in Estonian manufacturing, trading and logistics companies is explored through logistics costs, performance indicators, outsourcing, ICT use and logistics self-estimation of the companies responded. Responses from 186 Estonian companies were gathered through a web-based survey (38% of manufacturing, 38% of trading and 24% of logistics sector). Logistics costs as the percentage of turnover make in average 13.8% in manufacturing and 13.3% in trading. Transportation and inventory carrying cost form around 70% of overall logistics costs. Considering the logistics indicators surveyed, Estonian companies show up with relatively low perfect order fulfillment rates, short customer order fulfillment cycles and effective management of cash flows. The most widely outsourced logistics function is international transportation followed by domestic transportation, freight forwarding and reverse logistics. By 2010, the outsourcing of IT systems in logistics followed by inventory management, warehousing and product customization is expected to increase more substantially. The awareness of logistics importance is still low among Estonian companies. Only 27-44% of those agree that logistics has a considerable impact on profitability, competitive advantage, top management or customer service level.

Logistics and supply chain management are critical for economic sustainability. In this research, we aim to identify the most critical factors to logistics and supply chain performance for a small open economy by reporting survey results from Estonian manufacturing, trading and logistics service companies. By comparing survey results from 2012 and 2018, we also analyze how these critical factors may have changed during the last years. In the survey, the significance of competitiveness, functionality of logistics, and information and communication technologies (ICT) among others were included. The results indicate that the importance of factors such as purchasing, demand forecasting and operations planning have increased. Overall, purchasing and demand forecasting are considered more important than other factors. Surprisingly, logistics was considered less vital in 2018 than in 2012. Most of the current challenges in companies arise from demand management (forecasting and planning), increasing labour costs and regulatory changes. On ICT side change has been from traditional communications more towards digital, and especially using specific platforms (portals, intranet/extranet).

Research is based on wholesale and distribution operations of real-life case company, and in this setting, the most critical part of company’s supply chain is the inventory replenishment to warehouse (Distribution Center) as well as fulfilling and delivering customers’ orders. Different Economic Order Quantity (EOQ)-based models have been considered (Reorder Point, Reorder Point with pipeline on order inventory, and “pulse train”). Simulation system evaluates annual total logistics costs. Results show that in an environment, where local warehouse inventory levels are rather high and replenishment order quantity is rather small, it is important have frequent shipments divided in suitable intervals. In simulation model, this could be done e.g. with the use of “pulse train” function or incorporating pipeline on order inventory in order decision. The research findings are valid for a small-scale supply chain servicing small and geographically limited markets with clients assuming high customer service levels (e.g. 24-hours lead time). For bigger markets, the cross-docking based supply chain models are worth considering in simulations.

Purpose This research analyzes the development of logistics outsourcing market in two countries, Estonia and Finland, with different paths as members of the single European market. The purpose of this paper is to examine whether the two markets have become more similar or whether their logistics costs and logistics markets have developed differently over time. Design/methodology/approach The development of the logistics market is addressed through two survey-based variables. Logistics costs are used to measure the size of the logistics market, whereas logistics outsourcing is analyzed to measure the development phase as well as the market potential for logistics service provision. Findings Estonian logistics outsourcing market was found to be underdeveloped and small compared to the Finnish market. At the same time, the logistics costs of Finnish companies are high and rising, whereas the costs of Estonian firms are declining. Research limitations/implications The results imply that the level of outsourcing might explain the visibility of logistics costs, which should be taken into account when making estimates on logistics costs both at the firm as well as on country level. Social implications Logistics sector is an important source of national competitiveness and employment. This research identifies subareas for the two countries on how to develop competitiveness through the logistics market. Originality/value This research provides a unique method to estimate the size of logistics outsourcing market in these two countries. It also represents as one of the rare works to provide multiyear comparison between countries in logistics costs.

This study analyses 98 Internet pages of sea ports located in Sweden, Finland and Estonia during years 2017–2019. Aim of the study is to find, how website basic design is completed (colours and languages), how slogans, environmental issues, statistics and hinterland transports are reported. Based on the analysis, it appears as rather common that sea ports follow conservative selection of colours in their websites, where blue and white are clearly most popular. Typically, English and Swedish are as the most common used language, followed by Finnish, Russian and Estonian. In some rare cases, websites are offered in Chinese or German. Larger sea ports do have clear “slogans”, where smaller ones are just having lengthy justification for their existence. Environmental issues are increasing concern among sea ports, and these are mostly mentioned in details within Swedish actors. Providing statistics varies among companies, and in some sea ports these are provided from very long time period, where in others from just previous years or then only from last year (or even at all). It is common for companies to report that they have sustainable hinterland access, railway available.