Performance appraisal is one of the most important business processes in a company. Although many authors write on this topic, the topic remains relevant due to the need to analyze the performance and uniqueness of companies, as each author conducting research must adapt the most appropriate system of indicators to the selected companies. Analyzing the scientific literature, it has been noticed that most of the articles on the topic of balanced indicators are prepared by foreign authors, and in Lithuania this topic is not widely developed. The problem of the article is: how to create a system of balanced indicators to evaluate the performance of selected companies. The aim of the research is to theoretically substantiate and empirically evaluate the performance of companies in the sales sector using a system of balanced indicators. For any company that wants to work profitably, performance appraisal from a variety of perspectives is very important. This is the method of assessment used in this article, which looks at a company’s performance from four perspectives: finance, customers, internal processes, and improvement and development. The study selects companies of a similar nature and size from the sales sector. Companies of a similar nature are selected in order to obtain more accurate results and to avoid exclusions. Methods used in the article: analysis of scientific literature, comparison of theoretical insights, system of balanced indicators, method of multicriteria evaluation – EDAS. The system of balanced indicators and the EDAS ranking method help to determine the competitiveness of companies and to interpret which perspective of the company’s activities needs to be improved in order to make the company’s operations more profitable and efficient.