The hotel is part of the tourism suprastructure; it provides the conditions of the complex supply set of the people's temporary home. The most important supply characteristic is the location, because this is the only one that is not changeable after a hotel starts its operation. Therefore, the site of the venue completely determines the hotel's future successfulness. The aim of the research is to explore how much Danube bank located hotel industry lived with the opportunity of choosing the venue's establishing location as a potential attraction. The paper also outlines how much these properties use this condition in their marketing IntroductionThe statement that qualifies tourism as the phenomena of the present has been appeared in several theoretic works yet (Williams, 1998;Michalkó, 2005;Cruz, 2006). The explanation of its popularity is routed in the sector's multi disciplinarily characteristics (Przeclawski 1993;Aubert, 2006). The phenomena, due to its natural, social, economic, political and technological relationships (Puczkó, Rátz, 1998;Ritchie, Crouch, 2003;Michalkó, 2007) offers varied piles of researches. The complexity of tourism makes it possible that its practical oriented part, such as hospitality, could be the subject of the scientific examinations. According to the often cited Hague Declaration on Tourism (1989) 'Tourism encompasses all free movements of persons away from their places of residence and work, as well as the service industries created to satisfy the needs resulting from these movements ' (Lengyel. 1992:25).The conclusion that originates from the definition says accommodation (including hotels) used by anyone will needed where arriving people have more than a day long occupation.The experience buying decision process of the would-be-tourist (Huybers, 2003;Kovács, 2004) starts with the wakening desire's towards the practise of the earlier mentioned occupation and the recognition starts with the need that arisen by the lack of this activity. This conscious revelation is followed by those activities aiming to gather information on the elements of the demand.The attraction, the major catalyst within the system of tourism, is which influencing the decision of the destination of the environment change (Lengyel, 1992;Puczkó, Rátz, 1998;Michalkó, 2007).The accommodation providing units -among them the hotels -as part of the tourism suprastructure (Kaspar, 1992, Crouch, Ritchie, 1999, Michalkó, 2007 contribute throughout their attractions to the receiving capability of the destinations' potential tourists' interest.Thereto a hotel could impact on its environment as an attraction on the potential demand; it should have a well recognizable position within its competitive market (Lewis, 1981;Szende, 1994) and additionally it must show up a unique characteristic or in luckier situation some characteristics.These special attributes form the basis for the hotel's unique selling offer, the USP (unique selling propositions). Synthesizing the statements and the opinions of the hotel industry's...