This study discusses an interactive model that integrates behaviour theory with ethical theory to determine individual behaviour towards digital piracy. This study uses a quantitative approach by testing assumptions using the Structural Equation Model (SEM) assisted using the AMOS 4.0 application program. The results showed that the Theory of Planned Behavior (TPB) and the theory of marketing ethics (HV theory) could be used to predict the intention to commit digital piracy. Digital piracy intentions are not influenced by TPB's arbitrary rules, while digital piracy expectations and behaviour management significantly impact digital piracy intentions. Moral obligations and perceived benefits directly influence digital piracy. Moral obligation has clear negative effects, whereas perceived benefits positively impact piracy. Moral obligation hurts subjective value. Meanwhile, the perceived dangers often undermine individual attitudes towards digital piracy. The benefits people experience influence attitudes to digital piracy. This habit has had a dramatic and positive impact on digital piracy.
This study aims to determine the effectiveness of documentary film media on the Dutch East Indies colonial history in Indonesia on student learning outcomes. History learning is a crucial subject in shaping students’ character and nationalism. Dutch East Indies colonialism is one of the topics in high schools in Indonesia. This study used a quasi-experimental research model involving 35 students in the experimental group and 36 students in the control group, with a nonequivalent pretest-posttest control group configuration in class XI SMA. The data analysis showed that the experimental class score averaged 88.14 and the control class averaged 79. These findings indicate a substantial difference between the experimental learning outcomes and the control group learning outcomes. Historical documentary film media has been proven to improve student learning outcomes, especially the experimental group. Therefore, historical documentaries are effectively used to increase students’ knowledge of history subjects.
Online learning research has garnered widespread interest during the COVID-19 pandemic. However, the perspective of elementary and secondary school teachers on online learning is largely unknown. As such, this study sought to ascertain the perspectives of 276 elementary and secondary school teachers on online learning during the COVID-19 pandemic in Indonesia. This study adopted a survey method using an online questionnaire to collect data, which was distributed via Google Forms. A descriptive analysis was performed on the collected data. The findings indicate that teachers in elementary and secondary schools in Indonesia believe their online learning is ineffective during the COVID-19 pandemic. One reason they rated their online learning ineffective during the COVID-19 pandemic is that their inability to adapt to a new culture of online instruction, which could be interpreted as a result of their classes not being prepared online. Therefore, the findings imply that an appropriate online instructional design for online learning must be prepared more comprehensively. Finally, the limitations and suggestions for future research are also discussed.
ABSTRAK Pelaksanaan Pengabdian Masyarakat dengan Judul Pendampingan UMKM Menuju Digitalisasi Marketing Upaya Kebangkitan di era new normal (Masyarakat Terdampak Tsunami Anak Gunung Krakatau) di desa Kunjir, Lampung Selatan mempunyai tujuan untuk meningkatkan kompetensi para pelaku UMKM di desa Kunjir Kabupaten Lampung Selatan dalam memanfaatkan teknologi untuk mengembangkan usaha yang mereka miliki agar operasi bisnis relevan dengan perkembangan zaman. Metode pengabdian masyarakat yang digunakan ialah dengan tahapan identifikasi awal (Fase Pra Pendampingan), kemudian dilanjutkan Fase pendampingan (pelatihan dan Pembimbingan) dan yang terakhir ialah Pasca Pendampingan. Berdasarkan pelaksanaan kegiatan pengabdian kepada masyarakat yang telah dilakukan diperoleh hasil bahwa terdapat peningkatan pengetahuan dan keterampilan pelaku UMKM tentang digitalisasi marketing. Kemudian diperoleh data akhir bahwa sebesar 87 % pelaku UMKM di Desa Kunjir Kabupaten Lampung Selatan dapat membuat media pemasaran secara online melalui aplikasi Marketplace di Facebook, Shopee, Bukalapak, dan WhatsApp, namun terdapat 13 % pelaku UMKM belum dapat membuat media pemasaran secara online. Kata Kunci: UMKM; Digitalisasi; Marketing; Lampung Selatan ABSTRACT Implementation of Community Service with the title MSME Assistance Towards Marketing Digitalization Awakening Efforts in the New Normal (Communities Affected by the Tsunami of the Children of Mount Krakatau) in Kunjir village, South Lampung has the aim of increasing the competence of MSME actors in Kunjir village, South Lampung regency in utilizing technology to develop the business they have so that business operations are relevant to the times. The community service method used is the initial identification stage (Pre Mentoring Phase), followed by the Mentoring Phase (training and Guidance), and the last is Post Mentoring. Based on the implementation of community service activities that have been carried out, the results show an increase in the knowledge and skills of MSME actors regarding the digitalization of marketing. Then the final data obtained that 87% of MSME actors in Kunjir Village, South Lampung Regency can create online marketing media through the Marketplace application on Facebook, Shopee, Bukalapak, and WhatsApp, but there are 13% of MSME actors who have not been able to create online marketing media. Keywords: MSM; Digitalization; Marketing; South Lampung
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