This article proposes the technopolitical concept as a way to reflect on media changes both in expressions of demand as in processes of social domination and the shaping of public opinion. Longitudinal digital ethnography was carried out on the 2012 and 2018 electoral processes in Mexico. It is concluded that technopolitics is an assembly process where actors interact, with differentiated political objectives, who seek to transform a given historicity or aspire to preserve existing political structures through mobilizations, actions in social media, media content production and other technological appropriations.