The article is devoted to the analysis of the markers of productive ecosystems of the world's leading universities. Educational and motivational function, information and financial support, prototyping and development of the experimental base, expert support of scientific and inventive creativity, development and testing of entrepreneurial skills of young people, within the framework of strategic partnerships and technology promotion systems, are implemented within ecosystems.
The development of the international market intensifies communication which increases the importance of their rational organization, as well as cross-cultural competence of participants in such interactions. The article provides a definition of cross-cultural competence. There are described the types of communicative audience of the company. It is defined a set of organizational and methodological support for programs to improve cross-cultural communication managers of the international company.
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