Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung antara iklan dan program acara Radio Venus terhadap perilaku pendengar dan minat beli produk iklan. Penelitian ini dilaksanakan di Radio Venus Makassar. Pengumpulan data dilakukan melalui kuisioner, wawancara, dan studi pustaka. Data dianalisis menggunakan regresi berganda dan regresi sederhana melalui uji SPSS kemudian dilanjutkan dengan menggunakan path analysis menggunakan uji Sobel. Uji data dilakukan dengan lima hipotesis nol dan lima hipotesis alternatif. Hasil penelitian ini menemukan dan menunjukkan bahwa (1) terdapat pengaruh iklan terhadap perilaku pendengar Radio Venus yang sangat kuat. (2) Terdapat pengaruh signifikan perilaku pendengar Radio Venus terhadap perilaku pendengar Radio Venus. (3) Terdapat pengaruh perilaku pendengar terhadap minat beli produk iklan sebesar 60 persen. (4) Terdapat pengaruh tidak langsung antara iklan yang tayang di dalam program Radio Venus terhadap minat beli produk melalui perilaku pendengar. (5) Terdapat pengaruh tidak langsung antara program acara Radio Venus terhadap minat beli produk iklan melalui perilaku pendengar.

Penelitian ini bertujuan melihat kontruksi media online Makassar Terkini.id, edisi 16 hingga 27 Mei 2020 terkait pemberitaan kebijakan penanganan kasus pandemi COVID-19 dari Pejabat Wali Kota Makassar, Prof. Yusran Jusuf dan Gubernur Sulawesi Selatan, Prof. Nurdin Abdullah. Penelitian menggunakan pendekatan kualitatif dengan analisis framing Robert N. Entman. Define problem pemberitaan menunjukkan kebijakan penanganan pandemi COVID-19 dari Pejabat Wali Kota Makassar, Prof. Yusran Jusuf bertentangan dengan kebijakan Gubernur Sulawesi Selatan, Prof. Nurdin Abdullah. Diagnose cause Prof. Yusran Jusuf ingin melakukan pelonggaran Pembatasan Sosial Berskala Besar di tengah meningkatnya kasus pandemi COVID-19 di Kota Makassar, sehingga Gubernur memberikan teguran kepada Prof. Yusran Jusuf. Make moral judgment, Prof. Yusran Jusuf harus membuat aturan sesuai kondisi geografis, dan Treatment recommendation menyarankan agar kebijakan yang diambil sesuai arahan pemerintah pusat sekaligus menciptakan koordinasi yang baik.

This article examines how the Bugis-Makassar value of siri’ is depicted in the novel Tenggelamnya Kapal Van Der Wijck by Haji Abdul Malik Karim Amrullah (often shortened to “Buya Hamka,” or simply “Hamka”). Through framing analysis of select dialogue and narration depicting siri’ from the novel supplemented by relevant literature sourced from journals, books, and web articles, this examination found that, although the protagonist character of Zainuddin has both Makassar and Minang roots and was written with the intent to represent the Makassar perspective, Hamka’s own background as a Minangkabau ethnic (albeit one who lived in Makassar for an extensive period) results in incomplete depictions of the regional value of siri’ and Makassar customs.

This article aims to explain the symbolic meaning in the process of making the traditional sandeq boat of the Mandar people. The data collection process was carried out from April to June 2017. Data were obtained through in-depth interviews with 6 purposively selected expert informants, as well as direct observation in the field. The results of this study indicate that the ritual that accompanies the making of the traditional sandeq boat is seen in three main stages, namely: at the beginning of boat building, in the process of making boats, and launching boats into the sea. The meaning contained in the implementation of the ritual is the hope that it will always be given safety in using the boat. In addition, the ritual also intends to ask for abundant sustenance from the process of going to sea later. The religious value of the Mandar people is clearly seen from every stage of the ritual carried out, using mantras and prayers as verbal messages adopted from the Quran and with Islamic nuances. In addition, nonverbal messages in the ritual of making sandeq boats are centered on the use of ussul or the knowledge system of the local community which is carried out with actions or symbolic objects to show their hopes or desires.