The article examines the key problems, changes and restrictions in the development of the restaurant business during the coronavirus pandemic. The analysis of the results of a study by European scientists on the use of social networks in the restaurant business is carried out. The essence of social media marketing (SMM) as an effective tool for overcoming the temporary crisis of the restaurant business is characterized. The target market was segmented and the results analyzed. The analysis shows the target market breakdown of restaurant visitors by marital status and by age groups. The main reasons why restaurateurs do not plan to use social networks or have not yet initiated the use of social networks are considered. The study identified the impact of the coronavirus pandemic on the restaurant business and presented ways to overcome them. The importance of marketing use in social networks by restaurateurs is justified. Based on the results of the study, the main conclusions are presented on the feasibility of introducing certain measures in the restaurant business to stabilize the financial situation, overcome the crisis and recoup the maximum production costs.

The article has formed a system of indicators for assessing the effectiveness of the information management process in order to determine the possibility and feasibility of its use in the management of an industrial enterprise. Indicators, the calculation of which is based on internal sources of information of an industrial enterprise according to management and financial accounting data, form the basis of the information process for managing the activities of an industrial enterprise. For the analysis, the data were combined with the subject area into indicators of labor, production and financial spheres. In order to improve the process of managing an industrial enterprise, partial indicators of assessing the effectiveness of the information process of managing an industrial enterprise were calculated on the basis of the synthesis of expert assessment methods: by scores and the method of analyzing hierarchies. Based on the results of the study, priority indicators have been identified for calculating the integral indicator of ensuring the effectiveness of the information process of managing an industrial enterprise with ensuring the reliability, content, completeness and relevance of the information process. The factors that ensure the efficiency of the information process of enterprise management are identified, thanks to which it becomes possible to design in advance several approaches to organizing the future activities of an industrial enterprise.

The article has formed a system of indicators for assessing the effectiveness of the information management process in order to determine the possibility and feasibility of its use in the management of an industrial enterprise. Indicators, the calculation of which is based on internal sources of information of an industrial enterprise according to management and financial accounting data, form the basis of the information process for managing the activities of an industrial enterprise. For the analysis, the data were combined with the subject area into indicators of labor, production and financial spheres. In order to improve the process of managing an industrial enterprise, partial indicators of assessing the effectiveness of the information process of managing an industrial enterprise were calculated on the basis of the synthesis of expert assessment methods: by scores and the method of analyzing hierarchies. Based on the results of the study, priority indicators have been identified for calculating the integral indicator of ensuring the effectiveness of the information process of managing an industrial enterprise with ensuring the reliability, content, completeness and relevance of the information process. The factors that ensure the efficiency of the information process of enterprise management are identified, thanks to which it becomes possible to design in advance several approaches to organizing the future activities of an industrial enterprise.

On the basis of the research conducted, the article defines the features of economic development, the practical application of innovations and the main factors of influence; researched the essence and trends of Industry 4.0 on a globally, analyzed and identified the main directions of implementation of the Industry 4.0 achievements into enterprises operation, as well as ways to create added value; the development stages of a strategy for innovative development of enterprises proposed by domestic and foreign scientists are reviewed, the development stages of an innovative development strategy in the context of Industry 4.0 are established.