This study aims to examine and analyze the effect of brand equity (brand awareness, brand association, perceived quality and brand loyalty) on purchasing decisions for Honda Beat products at Muhammadiyah University Jember students. Honda Beat products are now quite a trend among young people, especially students. Brand equity or brand equity is the variable raised in this study because it is a set of brand assets and liabilities related to a brand, its name and symbol, which increase or decrease the value provided by an item or service to the company or the company's customers. This type of research is causality research. The population in this study were students from the Muhammadiyah University of Jember who used Honda Beat motorcycles. The sample used was 75 respondents. The analysis tool uses multiple linear regression. The results of the study prove that brand equity (brand awareness, brand association, perceived quality and brand loyalty) has a significant partial and simultaneous effect on purchasing decisions for Honda Beat products for students at the Muhammadiyah University of Jember.

The purpose of this study is to know how much level the consumer needs for the distribution that has been implemented in e-commerce technology. In this modern era, ecommerce technology has been widely implemented among people in business to develop online business. The method used in this research is descriptive method by creating a short and accurate method based on the field results. The result of this research is to know whether the XYZ store in Bandung needs an online e-commerce application and provides knowledge about the excellence of e-commerce applications. This research is based on how to discuss problems experienced by businessmen and the systems that will be applied to ecommerce applications. The goal of this paper is to implement a Web-based e-commerce business in a fashion store.