M-commerce has not really been used to its full potential as of yet. With the advent of more powerful cell phones and PDAs entering the market there is an opportunity for more innovative marketing techniques to come into play. Currently to perform any kind of commerce in the mobile environment, users are required to use the WAP system to communicate with the internet. However the WAP system presents its own problems because there is a sever lack of security due to the nature of the operations. These issues are perhaps what have prevented mobile commerce from becoming a realistic solution. In the future there is promise of new technologies will address some of the security issues that have been presented within a WAP based mobile commerce system.
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