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The article analyzes the results of the international survey «Synthesis of Media Literacy Education and Media Criticism in the Modern World», conducted by the authors in May-July 2014. 64 media educators, media critics, and researchers in the field of media education and media culture participated in the survey, representing 18 countries: the USA, the UK, Canada, Australia, New Zealand, Germany, Ireland, Spain, Portugal, Sweden, Finland, Greece, Cyprus, Hungary, Ukraine, Serbia, Turkey, and Russia. Analysis of the data shows that the international expert community on the whole shares the view that the synthesis of media education and media criticism is not only possible, but also necessary, especially in terms of effectively developing the audience’s critical thinking skills. However, only 9.4% of the experts believe that media critics' texts are used in media literacy education classes in their countries to a large extent. Approximately one-third (34.4% of the polled experts) believe that this is happening at a moderate level, and about the same number (32.8%) believe that this is happening to a small extent. Consequently, media education and media criticism have a lot to work to do to make their synthesis really effective in the modern world. El artículo analiza los resultados de la encuesta internacional sobre la «Situación de la educación en medios y la competencia crítica en medios en el mundo actual», llevado a cabo por los autores en mayo-julio de 2014. Fueron entrevistados responsables de 64 medios de comunicación, educadores críticos e investigadores en el campo de la educación mediática y la cultura de los medios de comunicación de 18 países: USA, Reino Unido, Canadá, Australia, Nueva Zelanda, Alemania, Irlanda, España, Portugal, Suecia, Finlandia, Grecia, Chipre, Hungría, Ucrania, Serbia, Turquía y Rusia. El análisis global de los datos muestra que la comunidad internacional de expertos comparte la convicción de que la situación de la educación en medios y la competencia crítica no es únicamente posible sino también necesaria, sobre todo en términos del desarrollo del pensamiento crítico de la audiencia. Sin embargo, solamente el 9,4% de los expertos en general cree que se utilizan los textos críticos de los medios en las clases de alfabetización mediática en sus respectivos países. Aproximadamente un tercio (34,4% de los expertos encuestados) creen que esto está sucediendo en un nivel aceptable y un porcentaje similar (32,8% de las respuestas) considera que ocurre en una mínima parte. En consecuencia, habrá mucho trabajo que hacer para que la educación en medios y su análisis crítico consiga su implementación eficaz en el mundo actual.

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Analysis of scientific monographs, articles and Internet resources allows to conclude that there is no single concept of mass media education development in the CIS countries. Media educators in the CIS countries are generally oriented towards media literacy education as interpreted by UNESCO, however, in practice, there is often an imbalance when it comes to the development of competence in the field of information computer technologies, practical activities to create media texts or propaganda and counter-propaganda tasks.Interest in media education at universities in the CIS countries is episodic: courses dedicated to the development of media literacy/competence among students of non-media profiles are still very rare. Unlike many European Union countries, media education is still not integrated into school education. Vast opportunities of non-formal media education are not used everywhere.That is why the authors of this article have set ourselves the task of synthesizing a generalized model of mass media education based on the analysis of scientific monographs, articles, and Internet resources of the CIS countries, which can be used to develop media literacy/competence of the population. Media competence is in great demand all over the world today, so there is a whole range of tasks that should be solved at the state level and become the basis for the development of media education strategy in the CIS countries. When developing tools for implementing such a strategy, it may be useful to analyze the approaches, mechanisms, and experience of other European countries that are more successful in implementing policies in this area.

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