No abstract

The current state of the world economy poses enormous difficulties for Russia, overcoming which requires the mobilization of all resources and, above all, the cognitive potential of scientists, specialists and the entire population of the country, its regions and municipalities. It is possible that the economic transformation will come from below, so the municipal level is no less important here than the national level. In this light, in Russian cities, as part of the creation of an import substitution program, work has already begun to enhance the use of the intellectual abilities of scientific personnel and the general population. An important event of such activity is establishing the Import Substitution Exchange on the basis of VPI (branch) VSTU. Its function is the accumulation and promotion of domestic developments and innovative ideas, products of cognitive activity of specialists and scientists. No less promising is the transformation of institutions of higher education into centers for the development and transfer of innovations. The purpose of the study is to consider the prospects for the development of the cognitive potential of medium-sized cities, to propose technologies for innovative transformations. Methods. General scientific methods will be involved: situational analysis and comparative comparison, as well as an excursion into the scientific publications of O.V. Inshakov. Results. The scientific significance in the field of fundamental and applied sciences of the works of O.V. Inshakov on multifactorial and multilevel models of social reproduction, the development of various types of settlements, the need to increase the cognitive potential of scientists and specialists at different levels of government.

The spatial development of cities in the crisis period associated with the COVID-19 pandemic requires a new toolkit for developing stratagems. The converged platform has a significant number of models of cities of the future, including green and smart ones, created by the initiative of authorities or corporations. Russia has some experience in the development of such cities as well. The article presents materials that reveal the main areas of implementing smart technologies in cities (Smart Energy, Smart Water, Smart Buildings, Smart Transportation, Smart Government), approaches to assessing the actions of local authorities on implementing the IQ Cities Project. On the example of the city of Volzhsky, Volgograd Region, which is part of the group of medium-sized industrialized cities, a mechanism for developing a stratagem is shown – the spillover effect from the introduction of innovations into the citys economy. The use of an information and reference system (ISSMSE), which simulates spillover effects in different areas of urban and regional economy, is justified. It is explained why the prevailing ideas of people about cities of the future do not coincide with projects being implemented and that tools of neuromarketing and crowdsourcing are able to bring these two components of the process closer together. Todays social life focuses the attention of residents on the process of mass consumption, displacing all other semantic patterns from consciousness. The aim of the study was to substantiate the formation of a stratagem of the spillover effect of introducing innovations into the economy of medium-sized industrialized cities with a target vector for the introduction of smart technologies.