Corporate Venture Capital (CVC) has been receiving increasingly more attention all over the world as a special way for accessing new ideas and innovative opportunities through minor-share investing in established companies. The purpose of CVC investments may either be purely financial or to pursue strategic goals. Organisations often seek to take actions that impact positively on sustainability by assembling related knowledge and technologies. These resources may come from invested startups through the use of a CVC programme. This research aims to measure and analyse the Corporate Venture Capital programmes of companies listed in the ISE B3 Corporate Sustainability Index. To this end, a three-step methodology was conducted. First, a systematic review of the literature took place, followed by a review of companies based on secondary sources such as their websites. Finally, a survey was developed and was opted to survey companies through their Investor Relationship (IR) public channels. Results show that 27 of the companies listed in the ISE B3 Index have CVC programmes that contemplate organizational initiatives besides investment. In this sense, one can claim that at least 70% of the ISE B3 Index companies are somehow involved in CVC operations. The results contribute to the literature on corporate venture capital and sustainability by showing that companies spend from 10% to 15% of their capital in sustainable businesses in order to remain competitive.
O desenvolvimento e o progresso estão intimamente ligados à inovação e competitividade de produtos e serviços, e à capacidade de gerenciar as organizações de forma empreendedora. Este estudo foi realizado na empresa incubada Beta Indústria e Comércio de Brinquedos, com o objetivo de descrever o sucesso que obteve com o empreendedorismo, a inovação e a competitividade em games educativos. A pesquisa foi classificada como básica, e utilizou-se a abordagem qualitativa a partir de dados oficiais da Incubadora Tecnológica de Ponta Grossa – INTECPONTA e a entrevista como instrumento de coleta de dados. Para atingir o objetivo proposto em função dos procedimentos técnicos utilizou-se o estudo de caso. Os resultados da pesquisa permitiram analisar o estudo de caso da empresa Beta e registrar aspectos de empreendedorimo, inovação e competitividade no desenvolvimento de uma ideia, aliado ao apoio e participação da incubadora. Além disso, a pesquisa contribui para a prática gerencial ao estudar in loco o papel de uma empresa incubada e, também, pela incubadora, de modo a melhorar sua relação como habitats de empreendedorimso, inovação e competitividade. Palavras-chave: Empreendedorismo; Desenvolvimento Tecnológico; Gestão do Conhecimento; Inovação; Incubadoras de Empresas de Base Tecnológica.
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