Romania's forest policy is based on a long tradition in establishing and implementing the principles of sustainable management of forestry resources, based on a sound scientific and technical foundation. This resulted in a rigorous forestry regime, designed to operate efficiently under the conditions of state ownership over all forests. Over the past 30 years, Romania has gone through a period of transition towards a market economy with major institutional changes that took place in the forest sector through the restitution of forests and the privatisation of the administration, logging and forest industry sector. In this context, the regulatory system did not have the expected efficiency, which is reflected in a clear social tension, involving all stakeholders interested in and affected by the management of forests: private owners, public and private forest administration, logging and wood processing companies, environmental protection organisations, civil society, etc. The paper presents the process of elaborating a vision for sustainable forest management that would underlie a new public forest policy, in accordance with the international strategic documents and with the current challenges faced by the Romanian forest sector. The dialogue platform used in the elaboration of the vision has been coordinated by a university, precisely to ensure a unitary methodological approach to involve relevant experts and stakeholders in the process. The development of the vision used a stepwise participatory process based on the activity of a core group of experts followed by an extension of the group of experts, a public consultation process and a public debate. The result of the process is materialised in a set of eight sustainable forest management principles and four good governance principles. The implementation of the principles requires the identification, through an efficient and constructive communication between all stakeholders, of specific directions of action that have to be integrated in a new regulatory system that needs to be clear, easily monitored and effective in terms of practical results.