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Purpose The purpose of this study is to make the implementation of a recommended Web service that allows one to formalize the search for a suitable coworking according to individual preferences as a decision-making task, as well as find a coworking area in an optimized setting for both the individual employee and those who carry out collective professional activities from a large number of alternatives in a shorter time. Design/methodology/approach In the implemented system of each place category in coworking areas, a search will be carried out according to formalized parameters and with an individual approach. To find the set of the required services of the coworking zone, the target functions of maximizing the priority of the place and minimizing the cost are determined, between which the user can set the ratio. As a constraint, the general fund of financial expenses for the time to reach the zone from different locations is used. The results of problem formalization are presented in the form of a mathematical model. Findings The use of a problem-oriented solution can significantly reduce the laboriousness of finding a suitable workspace. Originality/value The development of coworking zone practices contributes to the development of a professional infrastructure of the city and minimizes the cost of equipping each enterprise with additional tools, as well as manages labor resources and tracks trends of both professional and novice workers’ needs.

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